Wednesday, April 28

Behind the Scenes - Creating a Birch Tree

My team loves creating inspiring store windows for our customers. April was about celebrating Earth Day with an 11 foot birch tree. The white simplicity of these trees is very Maison Rêve.

To create a tree trunk, our inspiration started with a trip to the San Francisco Flower Market.

We found two urns with bended tree branches.

And a cluster of birch branches.

All tall enough, just not right. Keep hunting.

Then some larger birch branch logs. They could work if nailed together to make the trunk.

Until we discovered these hollow birch wraps. They come from fallen birch trees that rot in the middle, leaving these discarded exterior shells. A perfect way to recycle natural beauty! Stacking the right sizes inside another made our 11 foot trunk. The hunt was over.

Back at the Maison Rêve workshop it was time to start painting leaves in our new 38 Maison Rêve Colours by Farrow & Ball. We found pictures of birch leaves online that became our visual cutting guide.

Lauren hand-painted each leaf.
380 leaves - a lot of painting!

We then suspended the trunk with fishing line from the ceiling and made a grid of line above it to suspend the leaves. Voila!
Customers have really enjoyed the tree. We are now selling it with part proceeds going to support the environment. If interested email Great in a child's room as their "giving" tree.
The birch wraps are now a new product at the store. They are great for covering glass vases that hold flowers on a table. Or to wrap a pail of umbrellas, $38 each.

Stay tuned for our behind-the-scenes May window honoring Mother's Day with vintage treasures.

1 comment:

Revamped French Maison said...

Very clever idea you had:) We have Birch all over Alaska and I've long considered crafting with the pieces.